Feedback on evaluation

1. Remember this is a blog so you are expected to make the most of being able to create links to other sites and include images, so use them!
2. Your folders need to be organised more,

frontpage with blog address clearly written
main task
prelim task
evaluation print out
research, focus group and audience feedback print outs labelled

3. Link to results
4. Back up what you are saying eg I used emotive language- like what?
5 PEE- point- example- explanation

6. You have learnt how to blog as well as use CS3 and taking photos!
7. Print outs need to be done properly with no bits sliding off!
8. More research into existing audiences needed, remember men are the main consumers of music magazines, if you are targeting females how and why are you achieving this?
9. Most people needed much more audience feedback. As its a blog, you could even interview your focus group and put a link to a you tube video, the possiblilities are endless, use them!

The evaluation

Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work electronically, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:
A podcast
DVD extras
A blog
A powerpoint
In all cases, candidates should be discouraged from seeing the evaluation as simply a written essay and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources. Marks should be supported by teacher comments and may be supported by other forms such as audio or videotaped presentations.

In the evaluation the following questions must be answered:
•
In what ways does your media product use, develop or challenge forms and conventions of real media products?
•
How does your media product represent particular social groups?
•
What kind of media institution might distribute your media product and why?
•
Who would be the audience for your media product?
•
How did you attract/address your audience?
•
What have you learnt about technologies from the process of constructing this product?
•
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Research and Planning may be presented in electronic format, but can take the form of a folder or scrapbook at AS Level only. Centres should ensure that blogs or other online evidence are easily accessible for moderators, preferably through a central hub or gateway with links to the work of each individual candidate properly signalled with candidate numbers.

Deadlines

Thursday 15th January
Music Magazine and school magazines finished and printed out. They must be proof read by me before they are printed out.

Thursday 22nd January
Blog research all up to date.
I would suggest recording an audio version, either on DVD or Podcast before you write your response.
Evaluation questions answered and on blog.

I would also suggest copying your blog to a CD and printing a paper copy in case it disappears between now and next year!

Dealin

Evaluation Questions

The presentation of the research, planning and evaluation may take me rorrn oT anyone, or
combination of two or more, of the following:
• a presentation using slideshow software such as Powerpoint;
• a blog or website;
• a podcast;
• a DVD with 'extras'.
In the evaluation the following questions must be answered:
• In what ways does your media product use, develop or challenge forms and conventions of real
media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
• Looking back at your preliminary task, what do you feel you have learnt in the progression from
it to the full product?
Ideas for the format for the presentation of the evaluation can be found in the Guidance Notes.
The production element and presentation of research and planning may be individual or group
work (maximum group size is four candidates). Where candidates have worked in a group, the
evidence for assessment may be presented collectively but centres will still assess candidates on
an individual basis for their contribution to aspects of the work, from plann ing, research and
produ ction to evaluation.
G321 is marked and internally standardised by the centre and marks are submitted to OCR by a
specified date, a sample is then selected for external moderation. The unit is marked out of a total
of 100 marks: 20 marks for the presentation of the planning and research; 60 marks for the
construction: 20 marks for the evaluation.