Research

2 parts of research, generic and audience.

Generic
1. Textual Analysis of at least 3 existing school magazines.
2. Textual Analysis of at least 4 magazines aimed at your target audience.
identify the main forms and conventions that have been used.
who are the main institutions that produce them
3. Flatplans for your ideas
4. What media institutions would produce your product?
5. What platform ( multiplatform?) or format will it be produced in and why?
Audience
1. Audience profile of your intended target audience ( age, gender, social group, education, aspirations etc).
2. Profile or mood board of your ideal reader.
3. Establish focus group for your ideas.
4. Questionnaires for your focus group - how do they decide on schools, options etc, how many mags do they read, woud they read an online version?
5. Conclusions from your questionnaires.
6. Try out different titles etc on your focus group