These reader profiles are prepared by the industry in the PROCESS of producing their artefacts. The advertising staff use this when they meet with companies who are potential advertisers.
Have a look around this website and download the media packs, they will give you a lot of information about the company and how they view and target their audience.\
For some annoying reason the colours haven't come out properly on here so do have a look at the original. I would expect you to create one of these for your music magazine.
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